Uma kuziwa ekujabuleleni ubhiya obandayo, akukho lutho olungcono njengokuzwa ukujiya ebhodleleni nokuthatha isiphuzo esiqabulayo. Nokho, ngezinye izikhathi lo muzwa obandayo ungase ungakhululeki. Kulapho kungenelwa khona ubhiya. Lawa ma-insulators amancane asebenzayo abelokhu egcina iziphuzo zipholile futhi izandla zomile amashumi eminyaka. Kodwa uyini umlando ngemuva kwe-fudge?
Ukusungulwa kweBeer Kurtz kungabangelwa ubuhlakani nobuchule bendoda okuthiwa uBonnie McGough. Ekuqaleni kwawo-1970, uBonnie wayengunjiniyela e-Thermos Corporation futhi waqaphela ukuthi abantu babevame ukusebenzisa ukufakwa kwegwebu ukuze bavikele izandla zabo lapho bephethe izinkomishi zekhofi ezishisayo. Lokhu kwavusa umqondo wokuthi.usebenzisa into efanayo ukufaka iziphuzo esiqandisini.
U-Bonnie McGough unelungelo lobunikazi bomklamo wakhe ngo-1978, owanikezwa ngo-1981. Idizayini yasekuqaleni kwakuwumkhono wegwebu ogoqekayo oshelela kalula phezu kwamathini kabhiya noma amabhodlela, ohlinzeka ngokufaka inzalo nokubamba ngcono. Igama elithi "koozie" lisuselwa kumkhiqizo kabhiya odumile i-Coors kanye negama elithi "cozy", okusho ukuzizwa ukhululekile noma ufudumele.
Ngemva kokuthola ilungelo lobunikazi, u-Bonney wabambisana neNkampani Yemikhiqizo Yokuphromotha iNorwood ukuze alethe okusungulile kwakhe emakethe. Ekuqaleni, izinti zikabhiya zazisetshenziswa ikakhulukazi abaphisi botshwala nabasabalalisi bakabhiya njengezinto zokuphromotha, okubavumela ukuba bakhangise uhlobo lwabo kuyilapho behlinzeka abathengi ngomkhiqizo owusizo nowusizo. Kodwa-ke, akuzange kuthathe isikhathi eside ukuthi ama-koozies athole ukuthandwa nomphakathi.
Izinkomishi zikabhiya ziye zavela ngokuhamba kweminyaka ekwakhiweni, izinto zokwakha, kanye nezinketho zokwenza ngokwezifiso. Ekuqaleni, igwebu kwakuyizinto ezikhethwayo ngenxa yezakhiwo zayo zokuvikela, ukufinyeleleka kanye nokulula kwamalogo okuphrinta. Kodwa-ke, intuthuko kwezobuchwepheshe iholele ekwethulweni kwe-neoprene, impahla yerabha yokwenziwa ehlinzeka ngokufakwa okungcono nokuqina. I-Neoprene koozies ibuye ibe nokubukeka okuthambile futhi kwesimanje.
Namuhla, izinkomishi zikabhiya ziyisisetshenziswa esiyisisekelo sabathandi bakabhiya, imicimbi yangaphandle, amaphathi kanye nama-tailgates. Atholakala ngemibala ehlukahlukene, ukwakheka nosayizi ovumela abantu ukuthi baveze isitayela sabo kanye nezinto abazithandayo. Izinketho zokwenza ngokwezifiso zinwetshiwe futhi nekhono lokuphrinta ihluzo, ama-logo kanye nemilayezo yomuntu siqu kuma-koozies.
Izikhwama zikabhiya azigcini nje ngokugcina iziphuzo zibanda isikhathi eside, kodwa futhi zivumela ukuhlonza iziphuzo kalula ezindaweni eziminyene. Akusekho ukudida amathini akho namakani abanye abantu! Ngaphezu kwalokho, zivimbela umswakama ukuthi ungakhi ngaphandle kwesitsha, uqede isidingo sama-coasters noma ama-napkins.
Sekukonke, umlando kabhiya ungalandelelwa emuva ekucabangeni okusha kukaBonnie McGough. Ukusungula kwakhe kwashintsha indlela esijabulela ngayo ubhiya obandayo, okusinikeza ukufudumala nokunethezeka ezandleni zethu. Kusukela emikhonweni elula yegwebu kuya kwezesekeli ezenziwe ngokwezifiso, izibuko zikabhiya seziyizinto okufanele zibe nazo kubathandi bobhiya yonke indawo. Ngakho-ke ngesikhathi esilandelayo lapho uvula ibhodlela elibandayo likabhiya, ungakhohlwa ukubamba umuntu othembekilekooziefuthi uzitike okuhlangenwe nakho okuphelele kokuphuza ubhiya.
Isikhathi sokuthumela: Aug-02-2023
